LEVL – Measuring Fat Burning

I’ve been sitting on this story since CES and just hadn’t had the time to write it. Plus, it dives into some deep biology and chemistry that really isn’t my wheel house, but I think the concept is too interesting not to write about it. Plus, I think this is an illustration of the larger trend I’ve been writing about which is that sensors are arriving to measure every aspect of our body.

While at CES, I had the chance to talk with LEVL. LEVL creates a device which measures the acetone level in your breathe. Here’s the science they shared with me about why the level of acetone in your breathe matters:

Previous clinical research demonstrates a correlation between the amount of acetone detected in the breath and body fat burned, giving you a reliable indicator of fat loss. LEVL is designed to detect trace amounts of acetone in your breath when your body is burning fat. LEVL Clinical Scientist, Joe Anderson Ph.D. emphasizes the significance of breath acetone measurement as it applies to the weight loss in his review, Measuring Breath Acetone for Monitoring Fat Loss in Obesity – A Research Journal.

If you want more details of how this should work, check out this video that LEVL created:

I’ll admit that the science seems interesting, but not totally definitive. Especially when it comes to actually moving the needle on people using weight. LEVL is still early in the process of figuring out how to take the data and make it actionable for the consumer. However, the concept of being able to answer the question “Are your actions helping you burn fat?” is a very interesting take that I think could be effective for many people if it’s framed the right way.

I asked the person I met from LEVL which things influenced acetone and he said “The things you’d expect” and then listed off fatty foods, sugar, no exercise, etc. Not really shocking since we have so much experiential data that knows the impact of those things on weight. That said, I could see the LEVL data being another element that at trainer or health coach could use to help motivate a patient. In fact, personal trainers are one of their big target markets to start.

It looks like LEVL is currently only available in Seattle and they are offering a LEVLhome and a LEVLpro device. The former is obviously for home use and the later is for health and wellness professionals. The product isn’t cheap. The home version is $699 and $49/mnth and the pro version is $699 + $149/month. That includes the device, app, sensor refills and calibration gas. The pro version also includes a client dashboard, training and education, and special support.

As I mentioned at the start, this is some pretty heavy science that I’ll leave to other people with more experience. However, the concept is quite interesting and I still expect we’ll see a wave of these types of devices that measure every aspect of our health.