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Mobile Use by Hospitals and Health Systems

I just finished spending a few days at the Healthcare Internet Conference. It was a fascinating event that mainly featured website, social, and marketing teams for hospitals and health systems. That’s a unique group of people that have a really challenging job.

One interesting discussion I heard at the conference was the right way to approach mobile. Someone put out the shocking number that 1/3 of major hospitals don’t have a website with a responsive design. In this increasingly mobile optimized internet, that’s amazing to think that 1/3 of hospitals are that far behind. In the healthcare B2B marketing world, I think that the need of a responsive design or at least a mobile optimized website is overrated, but in the B2C hospital world that’s crazy.

In another discussion I heard someone talk about how so many attendees at the conference had to jump on the latest trend. I met people at the conference that were in charge of their Facebook, Twitter, Snapchat, Instagram, YouTube, blog, and then they managed their website in their free time as well. It was crazy.

The reality is that one person can’t manage all of these things effectively. However, when their boss heard that millenials were all on Snapchat, they had to hop on board and fall in line. It was sad to see how few of them had a real strategy when it came to which platforms they’d use and how they’d use them. Instead, so many of them were following the latest shiny object while all of these platforms were transgressed.

Turning back to mobile, one of the beauties of using these various social media platforms in your health system marketing efforts is that each of them have been optimized for mobile. In fact, some of them are mobile first platforms like Instagram and SnapChat (I guess it’s mobile only).

No doubt there’s a huge potential for health systems and hospitals to engage patients on mobile. However, I think it’s underutilized.

November 10, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

What’s Your Digital Burden?

John Halamka has a pretty interesting blog post out there that talks about his decision to reduce his digital burden. I love his approach, because unlike so many people it’s a very reasonable approach to simplifying his online and social media life. Most people that write a blog post like his say stuff like “I’m quitting social media” or “I’m getting off the internet.”

While I understand the emotion, I think those decisions are usually really dumb decisions (with a few safety exceptions). When you take an all or nothing approach to social media and life online, then you often throw the baby out with the bathwater. The wiser move is to take a much more sophisticated approach to social media and your online life. Save the parts that add value and cut the pieces that don’t.

I understand that this can be a lot easier said than done, but it’s certainly possible. In fact, I’d argue that it’s necessary for your own sanity. If you don’t then your digital burden will creep up and your health and well being will suffer.

As I look into the future of health apps, one of the most important features of that future is letting technology filter those things that don’t matter. Plus, it needs to bubble up to the top those things that do matter. Technology does a poor job of this today, but it will get there.

What I find interesting is that John Halamka has ended with a similar result as me with one exception. I still do a ton on LinkedIn and he shut down his account. Granted, we have very different goals. Plus, I think he could still glean a lot of value from LinkedIn if he’d have approached it the right way. We definitely do align when it comes to personal/work email, Twitter, blogs (I guess I have a few more blogs than he does), and Facebook.

I’ve often argued for a dive in and optimize approach to social media platforms. Spend a month or two diving into a social media platform you don’t know. Then, once you understand the nuances of that community, optimize your efforts in it. In some cases that means you stop doing it all together. In other cases you automate certain things that matter to you. In other cases, you casually participate. Every once in a while you add it to your phone’s home screen and it becomes a daily habit.

We all know about digital burden. Cutting out the weeds is good housekeeping. That’s a progressive idea and not regressive as some may suggest. The key is being honest with yourself about what’s a week and what’s a flower.

October 13, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

You Might Be a Digital Health Expert If…

You might be a digital health expert if…

You tweet a lot using the #DigitalHealth hashtag.

At least that’s what I got from a recent list I saw posted about the most influential people in Digital Health. That’s right, they translated number of tweets with a certain hashtag to “Influential People.”

Listen, I get why people put these lists together. If you put a bunch of influential people on your list, then you’ll get those influential people to share some of their influence with you because who doesn’t like to share that they’ve been listed as influential. I know this because people have been kind enough to put Healthcare Scene’s blogs on a lot of lists over the years.

That said, a lot of tweets does not an influencer make.

I recently saw my local political commentator talk about how many of the Tweeters for a political candidate that were tweeting him had a similar Twitter stats profile. They’d be something like 40,000 tweets and 300 followers.

It’s worth pointing out that number of followers shouldn’t be used as a full measure of influence either. However, if you’ve tweeted that much noise and only have 300 followers, you’re not likely that influential. The amount of noise you make doesn’t necessarily mean that anyone is listening even if people are reading more hashtags lately and following people less.

Unfortunately, there isn’t a great way to know who’s really reading and listening to someone who’s engaging on social media. Especially when you don’t own the account yourself. So, let’s be careful in the words we use to describe influence. Instead, these lists are a lot of fun and a great way to find new, interesting people. That’s a powerful and worthwhile thing.

July 6, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Are We More Honest with Our Phones Than with Our Doctors?


This is such a great question, but like most great questions requires more than a Yes or No answer and usually leads to a depends response. If you’re asking for my short answer though, I’d say that usually yes.

Certainly there are some exceptions. There are certain people that won’t share anything on the internet and that includes their phone. So, of course they’re not going to be more honest with their phone than they are their doctor. However, social media proves that the majority of people don’t mind sharing. In fact, when you look at what people are willing to share publicly, you have to wonder what they’re sharing online privately.

From a health perspective, this can be a huge benefit as you try to track someone’s health. In the article linked above they talk about how a smart phone app was a much better way to get data from teenagers participating in their research. They described the paper surveys as homework and the mobile app as fun. No doubt that resonates with anyone that has spent time with teens.

However, that really only addresses the accessibility and ease of providing the data. There’s a disconnect from reality that happens on the phone which allows us to be more comfortable sharing some things that we wouldn’t likely share face to face with the doctor. In healthcare, we’re usually battling against this issue as we talk about Telemedicine and how it’s not the same as an in person office visit. They’re right. Telemedicine isn’t the same as an in office visit. In some ways it feels less threatening and people are more willing to share. While this “disconnect” can be a down side, it can also be used as an upside.

Like most things in life, there are pros and cons. The key as we approach digital health solutions is to understand the benefits and challenges and make the most of what’s possible.

April 6, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

#HIMSS16 Mobile Health Roundup

HIMSS 2016 (or as many prefer #HIMSS16) is just around the corner. The Twitter stream for #HIMSS16 is alive and well. In fact, it’s pretty much overwhelming. However, there are nuggets full of amazingness being shared by incredible people. With that in mind, I thought this week’s post could look at interesting mobile health related tweets shared on the #HIMSS16 hashtag.


The very best mobile health apps will realize this truth. Downloads is great because it illustrates potential. However, value is created by persistent use and improved outcomes.


Unfortunately, I’m not seeing much of a culture shift in this regard. Most in healthcare are afraid to fail. In some ways that’s a good thing. In other ways, it’s hindering our progress.


My gut tells me that most mobile health vendors would fail a HIPAA audit. What do you think?


Changing behaviors is the holy grail of mobile health in my opinion. Although, it’s much harder to do it than to write about it.

February 17, 2016 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Healthcare Unbound Conference in San Diego

The Healthcare Unbound Conference in sunny San Diego, CA is just around the corner on December 3-4, 2014. Here’s a little bit more about the conference:

This conference builds on the strength of our ten previous Healthcare Unbound events. The Healthcare Unbound Conference offers timely and practical information as well as visionary perspectives. Over the years the conference has attracted hundreds of high-level executives and clinicians from across the US and abroad.

Plus, here are some of the topics they’ll be covering at the conference:

  • The evolving role of Patient Digital Health Platforms and wearable technologies and the implications for healthcare stakeholders and technology companies.
  • Examples of how technologies to promote patient engagement have been used effectively in post-discharge monitoring, chronic disease management and mental health to improve outcomes and reduce costs.
  • Opportunities and challenges in creating linkages between electronic health records and consumer-facing technologies such as remote monitoring, social media, wearables and mHealth applications.
  • How to aggregate and analyze patient generated health data so that it’s most useful to patients, providers and payers. How to convert data into knowledge and make it available at the point of care.
  • Strategies and methodologies for showing the clinical effectiveness and cost savings associated with digital health products.
  • Key considerations in designing products to engage health consumers.
  • Privacy and security considerations.
  • Reimbursement and regulatory considerations.
  • Emerging business models and strategies for collaboration for technology companies. Financier perspectives.

If you’re working in the mobile health or mHealth space, you’ll want to take a look at what they’re doing. In their 11th year, the Healthcare Unbound conference has a great perspective on what’s happening. Register now for early bird pricing to the event.

November 13, 2014 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

15 Ways Your Smartphone Can Make You Healthier Infographic

I’m really loving the following infographic created by Mobiquityinc.com that looks at ways your smartphone can make you healthier. The various methods listed reminded me of my previous post about the categories of mobile health apps. The infographic is a pretty comprehensive look at many of the ways a smartphone can improve health. I’m really impressed with it. If I were creating a mobile health company today, I’d take this infographic and use it to brainstorm ideas. I hope you enjoy it as well.
Behavior Change Infographic

September 5, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

mHealth and Digital Health Event List

Update: Looks like Paul moved his list to this new location.

Props go out to Paul Sonnier for creating this list of mHealth and Digital Health events. It shows you how many events are happening in the mobile health and digital health space.

My problem with this list is that I want to attend all of the events. This is a problem since I’ve been trying really hard not to travel for events. I traveled a bit too much to start the year and that took its toll on my family. So, I’m hoping to limit my travel for at least the rest of the year. We’ll see how well I can resist.

There are a few events where people are paying for me to attend the event and cover it on my network of sites and on Twitter. That makes it much easier to justify attending. Otherwise, I might be attending a lot of these conferences virtually as I follow their various hashtags on Twitter.

The unfortunate thing as I look at the list is that it doesn’t have any digital health events listed for Las Vegas. One year I was spoiled with HIMSS, ANI, and MGMA all in Las Vegas the same year. This year it seems like we’re looking at a bit of a drought.

What digital health and mHealth events are you planning to attend? Which events do you think I should attend?

July 18, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

S Health Gives Comprehensive View of Health

So I just traded in my Nexus S for a Galaxy S2. I know, I know — the Galaxy S4 just came out, so I’m a little bit behind the game. Still, it’s a good upgrade, and I’m loving having it. However, when someone mentioned on Facebook how much they loved S Health, a feature on the new Galaxy S4, I had to check it out. And, of course, it made me a little bit jealous that my older Galaxy didn’t appear to have it.

So what is S Health? Well, it was launched last year, and the newest version was released with the S4, optimized to work with some of the senors that are integrated into the S4. While the S Health has many similar features to other devices on the market, such as FitBit — including a built-in pedometer and diet tracking — it also has some features that are rather unique.

The feature that stood out most to me was the Comfort Level. It tells you what your comfort level is, by pulling in the ambient temperature and humidity of the room you are in. While I am not totally sure what the point of knowing this would be, it’s cool that it can do that. You can track all your progress in a variety of different charts, and sync it with third-party blood pressure and glucose monitors. All of these things combined seem like they would give you a pretty comprehensive look at your health profile.

Overall, I wouldn’t buy the Galaxy S4 just for this feature, but it is a nice added bonus. If you already have a smart phone that works well for you, I’d go with a less expensive option for a wearable a device, rather than shelling out the cash for this. It also sounds like they have some more things in the work for S Health, so be on the lookout for that in the future!

Of all the wearable devices out there, do you have a favorite?

June 17, 2013 I Written By

Katie Clark is originally from Colorado and currently lives in Utah with her husband and son. She writes primarily for Smart Phone Health Care, but contributes to several Health Care Scene blogs, including EMR Thoughts, EMR and EHR, and EMR and HIPAA. She enjoys learning about Health IT and mHealth, and finding ways to improve her own health along the way.

Discover The Best Health Apps With AppRx by Health Tap

Well, Health Tap has once again come out with a new and useful way to help people find legitimate healthcare information. In an effort to help people sift through the 40,000 health and exercise apps available, AppRx was created.

AppRx is a directory of apps that have been recommended and reviewed by some of the world’s leading physicians. If you’ve ever tried looking through apps, it can be hard to figure out which ones should be trusted. Because, not all health apps should be regarded as so.

It’s a simple idea, but one that I think is long overdue. I just checked it out, and it looks like it is very easy to navigate. You can search for specific apps, or select from a variety of categories. There are 23 different categories, that cover everything from ab workouts to mental health to pregnancy. You can even set it to show just iOS compatible apps or Android compatible apps. To be honest, I think that’s one of my favorite features! Back when I only had an Android device, I got so frustrated when I was searching for a certain kind of app, and only iOS apps would show up.

You can also sign up for a newsletter, which sends you an app of the week — this weekly publication highlights a certain app that comes highly recommended from physicians. So if you want to try out new apps that already have the seal of approval from a physician, this might be a good newsletter to subscribe to!

I am excited to use this website — not only for my personal use, but to help find apps to write about on here! There are already some app certification programs in the works, such as Happtique, but until apps start getting the mark of approval from that, AppRx is a great alternative. I use Health Tap a decent amount, and I do trust that information I get from there, so it will be nice to have this additional resource.

June 3, 2013 I Written By

Katie Clark is originally from Colorado and currently lives in Utah with her husband and son. She writes primarily for Smart Phone Health Care, but contributes to several Health Care Scene blogs, including EMR Thoughts, EMR and EHR, and EMR and HIPAA. She enjoys learning about Health IT and mHealth, and finding ways to improve her own health along the way.