Yesterday you probably heard that Apple came out with the new iPhone 6, Apple Pay, and the new Apple Watch. The iPhone 6 wasn’t terribly exciting. They have some new form factors that are similar to what Samsung’s been doing with the Android and will be a pain for developers who have to deal with multiple form factors. The iPhone 6 also has a bunch more storage.
Apple Pay is an interesting announcement since it has the chance to really change the way we pay for things. I’m still torn on how retailers and consumers will adopt the technology, but it’s a big bet and could really revolutionize the way we buy things. Our phone literally could become our credit card like many have envisioned for a long time. Of course, the recent iCloud leaked celebrity nude photos was bad timing for the announcement that Apple wants you to use your iPhone as your credit card. In reality, they are two very different security issues, but for the consumer that will get lost in the discussion.
The bigger news from a health standpoint is the Apple Watch (they chose not to go with the iWatch name). As you’d expect from Apple, the design is beautiful and well thought out. They’ve added a scroll wheel on the side to do things like zoom and also can be pressed to go to the home screen. Hard to say how functional this feature really will be until we get a chance to try it.
The Apple Watch does have some health features, but it basically feels like a Fitbit, Fuelband (discontinuted), or Jawbone on your arm. It does have a heart rate sensor and accelerometor. I thought they’d probably announce more health features. So, that was a disappointment. Maybe they are working on other health features, but they didn’t announce them. The Apple Watch doesn’t come out until early 2015 and will have a $349 price point.
I expect that many will buy the Apple Watch, but they’ll do it more for the status of the watch than the functionality. The smartwatch space hasn’t done all that great. Will the Apple Watch change that dynamic? It doesn’t feel like enough for me to want to go back to wearing a watch. Apple is leading with style and so they’ll get some uptake, but I’d like to see a little more substance.