— BioMed Central (@BioMedCentral) May 10, 2015
This tweet was talking about mobile recruitment of patients for clinical studies using Apple’s research kit. So far it has signs that it will be a phenomenal success. I think there are still some lingering questions about the quality of the patients that are signing up and whether they really fit the study criteria, but they’re definitely making progress.
What’s interesting to me is that we almost seem surprised that connecting with patients through a mobile device is so popular. This shouldn’t be a surprise to any of us. More and more people are having cell phones and unlike many of the chronic patients who are older and less tech savvy, many of the clinical trial participants are younger people who are very tech savvy.
I’m still not sure if Apple’s research kit is going to be the main answer for this type of recruitment, but I do think we’ll be connecting with patients for clinical trials in a big way going forward. In fact, I think that’s true for a lot of healthcare. There’s still a mindset change that needs to happen for many people (including myself), but the next generation of patient will likely do most of what they do through their cell phone.
What other areas will be impacted by cell phone use? I did a webinar last week with Kareo that talked about the need to have a mobile optimized (likely responsive) practice website. I’m sure there are hundreds of others. Let’s hear them in the comments.