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3 Keys to Healthcare Gaming

Jonah Comstock has a great article over on mobi health news about Ayogo building an adherence game for big pharma. The article is short on details since Michael Fergusson, CEO of Ayogo, wasn’t given permission to demonstrate the game. However, the article highlights three elements that I have yet to see really done well in the “gaming healthcare” space. Each one of them is incredibly powerful and could change healthcare, but I have yet to see them implemented well. They are:

  • Social
  • Fun
  • Competition

I can’t think of three more powerful motivators that exist. People love to be social (see Facebook). We love to have fun. Most of us also love a good competition.

It sounds like Ayogo is trying incorporate all 3 of these elements into an ARG (Alternate Reality Game) that helps to improve prescription compliance. You don’t need all 3 elements to create a successful application, but how powerful it is if you can nail all three of them.

I think the concept of healthcare gaming is an important one and someone is going to finally crack the code. The problem I’ve seen is that the healthcare games I’ve seen too date are too much healthcare and not enough game. As I’ve written about before, health improvement needs to be a side effect of enjoying the game. Basically, you should want to play the game whether there was a health benefit or not. That’s a high barrier to overcome, but has a nice pot of gold waiting on the other side for whoever cracks the code.

June 28, 2013 I Written By

John Lynn is the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 8000 articles with John having written over 4000 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 16 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog. John is co-founder of InfluentialNetworks.com and Physia.com. John is highly involved in social media, and in addition to his blogs can also be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Lumosity: An Exercise Program For Your Brain

So often, we focus on our physical health, but neglect our mental health. All forms of dementia are devastating. Many people complain of brain fog. Thousands of people suffer from attention disorders. While I don’t claim to know the cure for any of these things (or even the cause) I do think that exercising the mind is just as important as exercising your body. I mean, if your brain fails, then your life ceases to exist. It’s a pretty important thing to take care of!

I saw a commercial today for a website called Lumosity.com. It sparked my interest, so I decided to check it out. The website says that it “turns neuroscience breakthroughs into fun, effective games” and it’s a way to “harness your brains neuroplasticity [the brain’s ability to grow and expand] and train your way into a brighter life.”

To be honest, it seems like it is set up a bit like an exercise website. When you sign up, you answer some questions about where you want changes to be made. Changes can be made in any of five categories, all of which have subcategories. These categories are memory, attention, speed, flexibility, and problem solving. You can select as many or as few of these categories as you want. After doing this, you can create an account and view your free and personalized training program, and you can personalize your training even further.

The program changes with you — as you get better at the challenges, you get newer ones. Each of the “sessions” include a variety of games to help you improve in the areas you initially selected. You get points very every game you do, to help you track your progress. The games are actually pretty fun, and challenging, and scientifically developed to help increase your brain function.

The basic version of Lumosity is free, but if you really want to get into the program, there are paid options. This gives you more games each day, more personalized training, and more. People spend hundreds, maybe even thousands, on personal training at a gym, as well as countless hours…so why not spend some of those valuable resources on making sure your brain is in tip-top shape? I thought this was a cool idea, and I think it could be a great resources for anyone wanting to exercise their mind. Apparently, 97% of Lumosity users improve after just 10 hours of training (which can be seen in the personalized tracking portion of the website.)_

Lumosity Brain Trainer is also available as a free download for iOS devices.

June 10, 2013 I Written By

Katie Clark is originally from Colorado and currently lives in Utah with her husband and son. She writes primarily for Smart Phone Health Care, but contributes to several Health Care Scene blogs, including EMR Thoughts, EMR and EHR, and EMR and HIPAA. She enjoys learning about Health IT and mHealth, and finding ways to improve her own health along the way.