mobileStorm Launches First HIPAA-Compliant, Cloud-based mHealth Communication Platform; Announces Humana as a Beta Client

So I don’t usually like posting full press releases, but this one is significant enough all by itself that I feel like it can stand on it’s own feet.  It does have huge implications though so I may very well write something more on it later.

mobileStorm, an 11-year veteran of mobile messaging, announces “mobileStorm for Healthcare,” a patent-pending platform for Healthcare Payers, Providers, Software Solutions and Mobile App Developers, enabling the secure sending of PHI to smart phones.

San Diego, CA, May 11, 2011 – mobileStorm, Inc. ( announced today at the WLSA Convergence Summit the official release of “mobileStorm for Healthcare,” a secure mobile messaging platform that allows HIPAA-compliant transmission of PHI (Protected Health Information) to members and patients via mobile devices and smart phones.  mobileStorm has developed this capability in response to the healthcare industry’s need to control escalating expenses in the U.S., which totaled $2.5 trillion, or 17.3% of our national GDP, in 2009 alone. Recent widespread technological adoptions such as EMRs (Electronic Medical Records) are assisting healthcare organizations by bringing their processes into the modern age. The mobileStorm for Healthcare platform can “mobile-enable” any system. The communication tools that mobileStorm provides improve the efficiency of treatment and improve the outcomes for providers, while reducing costs to the health plans through lower utilization.  The key to reducing utilization is through adoption of wellness programs and prescription adherence.

mobileStorm for Healthcare is a straightforward solution, allowing any developer or IT department to integrate with the mobileStorm for Healthcare API (Application Programming Interface) which can power secure communication between systems such as EHR, EMR, and disease/appointment management tools. The API automates the delivery of AppMail™ messages which utilize AES-256 encryption. AppMail™ can deliver individual health notifications (presentable HTML or plain text) in a one-to-one or one-to-many fashion. In addition, the API delivers real-time analytics on important metrics such as who has read a message and for how long. AppMail™ is delivered to a secure inbox that can quickly be created using mobileStorm for Healthcare’s SDK (Software Development Kit).

The API also enables transmission of Push Notifications and SMS messages in order to utilize cross-channel communication strategies that drive higher response rates. mobileStorm for Healthcare takes a member-centric approach by allowing people to log into any web-connected device containing the organization’s mobile app or mobile site and securely access their inboxes and PHI messages. For organizations without a mobile app or site, mobileStorm offers custom solutions.

“We have been providing communication solutions for over 11 years and in the healthcare vertical for the last three years. We firmly believe that mHealth technology represents the most important social, cultural, and business impact that mobile technology has produced to date,” said Jared Reitzin, Founder & CEO of mobileStorm. “As a Communication Service Provider (CSP), we have worked with thousands of clients in hundreds of different industries which has given us a unique perspective of how mobile affects an individual’s behavior. All of us are patients as well as members, so it’s exciting to see the healthcare industry realize the massive impact that mobile can have on our behavior.”

As part of the official launch of mobileStorm for Healthcare, Humana has agreed to become a Beta customer in order to strengthen their efforts to help Humana members achieve lifelong well-being. Christopher Nicholson, Humana’s director of strategic communications, says “Humana is excited about the messaging capabilities that the secure mobile messaging center will bring us.  This partnership will allow us to deliver on multi-channel goals where we have not had a solution in the past. The ability to reach members ‘where they are’ with relevant, personalized and proactive communications is critically important.  mobileStorm is a wonderful mHealth vendor who truly wants to help us succeed.”

Mr. Reitzin continues, “mobileStorm for Healthcare represents the culmination of our experience, and we are confident that it is the most advanced HIPAA-compliant mobile platform available. Our company’s mission is to help our clients communicate with as much relevancy as possible, and with this new offering, I believe we are one step closer to completing our mission.”

mobileStorm for Healthcare is being unveiled and demonstrated at the WLSA Convergence Summit in San Diego, California, on May 12, 2011.  For more information on this event or to schedule a meeting with a mobileStorm representative, visit

To find out more about mobileStorm’s patent-pending mHealth platform or HIPAA compliance, which will be complete in June 2011, please visit

About mobileStorm

Based in Los Angeles, California, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.2 million medical members, 7.1 million specialty members, and operates more than 300 medical centers and 260 worksite medical facilities. Humana is a full-service benefits and well-being solutions company, offering a wide array of health, pharmacy and supplemental benefit plans for employer groups, government programs and individuals, as well as primary and workplace care through its medical centers and worksite medical facilities.

Over its 50-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.