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Striiv Ups the Standard for Pedometers — Games, Challenges, and Charity Incorporated

The amount of pedometers I have owned in my life is a bit ridiculous. Granted, most of them have been free, or cost less than five dollars…but the fact of the manner is — I usually end up losing them as a result of forgetting to use it in the first place.

Striiv, a company that aims to create products that get people walking, has recently come out with two new products to achieve that goal. The first, a $99 pedometer that has tons of features. And the second? Something that anyone who tends to lose pedometers will appreciate.

Both the pedometers were created with activity based games with one goal in mind — to get people moving. The actual pedometer “turns 10,000 steps a day into playing a game, donating to charity, and competing with friends,” according to the Strivv website.

It really looks like a lot of fun. The device is pretty small, and looks like a cell phone. It tracks steps, mileage, and has challenges and tournaments. One of the coolest things about the device is that the more the user uses it, the more customized the experience becomes. It starts to learn habits and adapt to lifestyles. And instead of simply just showing the amount of calories burned, or miles walked, the device shows food items that have been burned, and shows distances like walking across the golden gate bridge.

Every step a person walks while using the Striiv Smart Pedometer, money gets donated to charity. This is a free service to the user, and goes to a great cause.

It also has a fun fitness game called “My Land.” Here is the description of it from the website:

MyLand is the first ever fitness based game on a pedometer. The concept is simple. You start with an enchanted island and your goal is to bring back the animals that inhabit the island by planting the building trees and places to live. Everything you build is based on how much you walk, run, and take the stairs though. So the more you move, the more you progress.

For anyone that likes games or is competitive, this sounds like the perfect motivation!

Now for those who can’t afford the $99 price tag, or just simply want to incoporate a pedometer into their phone, the free app from Striiv is a great idea. I mean, I always have my phone with me. Almost no chance of losing it, right?

The app creates customized challenges to “hit throughout the day.” It keeps track of distances and calories burned (Striiv actually teamed up with MyFitnessPal to help track nutrition.) Users can compete against friends, or even people they don’t know, for some added motivation. It also creates graphs about weight loss and distance walked.

“MyLand” is also available on the app, so you won’t be missing out by just getting the free app. I wasn’t able to figure out if walking goes toward charity, but I wouldn’t be surprised if it does.

I’ve often heard that walking is the first “step” toward becoming healthier. And it looks like Striiv is making great strides to making that easier and more enjoyable. I’d love to try out either of these, but I’ll just have to wait and see if the app comes out for Android.

Download the app for free here
Striiv Smart Pedometer can be purchased here

October 26, 2012 I Written By

Katie Clark is originally from Colorado and currently lives in Utah with her husband and son. She writes primarily for Smart Phone Health Care, but contributes to several Health Care Scene blogs, including EMR Thoughts, EMR and EHR, and EMR and HIPAA. She enjoys learning about Health IT and mHealth, and finding ways to improve her own health along the way.

Striiv Launching a Portable Health Device That Requires No Input From You

Most of the apps and devices that are in development for healthcare out there require the user to input at least some amount of information.  At the very least every device requires you to push a power button, but Striiv has developed a new proprietary technology that allows users to track their physical activity to play games, and ultimately donate to charity.

This technology, called “TruMotion”, is put into a device about the size of an iPod Nano that can be attached to a belt loop or even a keychain.  During the day there is pretty much nothing you have to do as the device simply tracks your daily interactions such as walking, taking the stairs or actual exercise.  Your activity is translated to success in the games.

MyLand is the first game where as your activity increases, your island fills up with exotic plants and animals.  More games will come out over time and they will start to include other bonuses and rewards that have become so popular in most games.

Success in the games ultimately translates to donations to charity.  Initially the charities that Striiv has chosen are GlobalGiving to donate clean water to children in South America or a polio vaccine to children in India.  It really is a win win situation as you get exercise, and kids get something that quite literally can save their lives.

The device attaches to any computer using a USB port which makes it incredibly easy to go from tracking your activity on your keychain, to helping donate money to charity.  Co-founder David Wang says they are really trying to appeal to the mainstream but particularly women.  They think that combining gaming with real world movement, and essentially no input will revolutionize the fitness device sector.

The startup has raised $6 million from iD Ventures and a number of angel investors, which leads me to believe that there is some real merit to this idea.  $6 million is no small sum of money, and gives some real credibility to the idea.

They have not said where the device will be sold other than to say that they have a few big names they are discussing distribution with.  The device will retail for $99 and can be reserved right now on the company’s website.

October 17, 2011 I Written By